IAR: Tolerate variables named for languages
If a project or user sets a variable or cache entry named `C` or `CXX`,
we were previously comparing those language names to the value of that
variable, rather than the name itself. Double-quote the string to take
advantage of policy `CMP0054`, but also add "x" prefixes to support
projects that do not set the policy.
This extends a similar fix from commit c8eb357738 (CompilerId: Tolerate
variables named for languages, 2021-06-17, v3.21.0-rc1~9^2).