Added optional script parameters
Added optional script parameters to set AppVer, AppBuild, AppArch, AppDir.
build_installer.cmd 1.6.4 15d45d15 x86 "VCMI (branch beta)"
AppDir is VCMI / VCMI (Branch beta) / VCMI (Branch develop) for example. It's used accross installer, so future beta upgrades goes to VCMI (Branch beta) install folder etc.